Designers tap into 3D glasses

3D technology is being used more and more in movies and in TV sets. Designers are hoping to launch 3D glasses as something fashionable so they can make money from this growing business.

Reporter:Rajesh Mirchandani

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Some think it's the next must-have accessory for movie buffs. At the cinema, why wear those free plastic specs that someone else has used already, when you can buy your own 3D glasses?

Designers like Oakley and Calvin Klein hope consumers will pay up to US$180 a pair to be trendsetters. It's the next step in thepersonalisation of 3D entertainment. It's already a growing format for movies including the blockbuster 'Avatar'.

Now, electronics companies are offering 3D TV sets for the home. But they may supply 3D glasses that work only with their products, not in cinemas, which would make those stylish designer glasses of limited use.

Just as with the advent of home video recording when VHS battled and triumphed over Betamax, there could be a format war looming over 3D glasses. Designers hope they're tapping intoa fashion-conscious market but soon will those personalised 3D specs be useful or just stylish?

Rajesh Mirchandani, BBC News, Los Angeles

DengarListen to the words

Vocabulary

must-have

sangat populer dan dianggap penting oleh sebagian orang

movie buffs

penggemar film

specs

singkatan dari spectacles, yang artinya sepasang kacamata

trendsetters

pencipta gaya

personalisation

mengadaptasi sesuatu agar cocok dengan seseorang

the advent of

kemunculan

triumphed over

mengalahkan

a format war

persaingan untuk menjadi yang paling sukses dari segi desain

looming over

sesuatu yang akan segera terjadi

tapping into

berusaha mengambil keuntungan

a fashion-conscious market

pasar yang sadar akan, atau mementingkan mode